Paid search CTR on mobile increased by 78% in 2013
- In the UK, the share of clicks coming through mobile search ads almost doubled in 2013, from 24% in January to 43% in December.
- According to the latest research from Marin Software, mobile devices will account for 50% of all paid-search clicks globally by December 2015.
- The UK is ahead of the rest of Europe, where mobile and tablets only accounted for 20% of paid search clicks in 2013.
- That being said, advertisers in Europe increased their investment in mobile paid search by 109% in 2013, while UK advertisers increased their mobile paid search spend from 22% to 35%.
The rise of the mobile continues unabashed, particularly in the UK. More and more people are using their mobile devices to search for information, as shown in these latest statistics from digital website Econsultancy.
Do you have a strategy for mobile marketing in your AdWords account? If not, it may be wise to start doing something about it, as this side of search will only get greater and greater as mobile data speeds increase (4G!). Think about Bid Adjustments for your mobile traffic. Not sure what bid adjustments are? Take a look here!
By John Chablo
Critical Mass Marketing
