Why You Shouldn't Repeatedly Search For Your Own Ads On Google

Once you have set up your AdWords campaign, you should hold off from repeatedly searching for your ads on Google.

I know that it's good for the ego to see your ads in those top three positions, but let me explain a little further.

Every time you search for your own ad, but don't click on it, this affects your click through rate detrimentally, and hence your quality score, which determines just how much you will pay and what position your ad will appear in on Google search.

However, there is a way in which you can see your ad without harming your quality score. 

If you login to your AdWords account, under the Tools and Analysis tab, you will see Ad Preview and Diagnosis. If you click on this, you will be able to search for all your keywords and to see just where your ads are appearing on the Google search, without harming your click through rate.

By John Chablo
Critical Mass Marketing

Traffic For Your Lovely New Website!

So you've just had your company website redesigned, and it looks absolutely brilliant! You've also paid to have the site Search Engine Optimised, in the hope that you will get to the top of the Google search rankings for your most popular keywords.

But even with the best SEO management, getting ranked in Google and other search engines can take quite a while, with no guarantee that you will stay in that elevated position, or even get on the first page.

So what can you do? You want traffic and you want it now!

Well, the most immediate and effective way of getting traffic to your website is to use paid search marketing. This is also sometimes known as pay per click or AdWords, as even though your advert may show thousands of times during the day, you only actually pay when somebody clicks on your advert, and goes through to view your website.

But what's really fantastic about AdWords, is that people are actually searching Google at that moment using the keywords you selected, for exactly the product or service that you are providing! So for instance, if you run a flower shop in Bristol and someone is searching Google for a "flower shop in Bristol", your advertisement featuring your website could be appearing in front of them on the first page of Google! And we all know from using Google ourselves, that the searcher will very rarely go beyond the first page, so it's really important to be in that position.

So if you are serious about beating your competitors and promoting your website, you seriously need to consider using Google AdWords.

By John Chablo
Critical Mass Marketing