Google AdWords Help

A quick video for anyone who has set up their own Google AdWords campaigns.

How Does the Latest Google Ranking Updates Affect My AdWords Campaigns?

So with Google recently announcing that sites which aren't mobile friendly will now marked down in the organic rankings, how does this affect AdWords? Well, the simple answer is, not at all really!

So even if your site isn't the latest responsive design, altering to suit the ever increasing formats, you can still get your ads on the first page of the search results, and in those vital top three positions.

However, I would recommend that you do get your website optimised for all the different formats, as part of the flow through the whole lead generation process with AdWords involves your potential clients looking at your web site, so you need them to not be turned off at this vital stage! After all, what's the point of driving traffic to your site, if they just then leave straight away?


Makes sense really, doesn't it, as more and more people are using mobile devices to do their browsing, and it will only get even more popular.

SEO - Search Engine Optimisation

Ensure you do the following to get better rankings in the search engines:

• ·         Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."
• ·         Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• ·         Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
• ·         Use keywords to create descriptive, human-friendly URLs.
• ·         Meta Description - a descriptive snippet of your site to users in search results
• ·         Page Titles – use keywords here
• ·         Link to high value web sites
• ·         Create and submit a sitemap, to help search engines crawl your site https://www.xml-sitemaps.com/
• ·         Ensure you have a privacy/cookie policy on site

Set up Google Webmasters – tells you what needs doing on your site

https://www.google.com/webmasters/

Set up Google Analytics – see who is using your site and how.

http://www.google.com/analytics/

Right click on any site! View Page Source to see coding.