SEO - Search
Engine Optimisation
Ensure
you do the following to get better rankings in the search engines:
- · Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."
- · Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- · Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- · Use keywords to create descriptive, human-friendly URLs.
- · Meta Description - a descriptive snippet of your site to users in search results
- · Page Titles – use keywords here
- · Link to high value web sites
- · Create and submit a sitemap, to help search engines crawl your site https://www.xml-sitemaps.com/
- · Ensure you have a privacy/cookie policy on site
Set up Google Webmasters – tells you what needs doing
on your site
Set up Google Analytics – see who is using your site
and how.
Right
click on any site! View Page Source to see coding.
