Happy New Year!

Hope everyone has a great time tonight, and here's to a fantastic 2014!

Don't forget, any Google Adwords problems in 2014, feel free to give us a call.

In fact just give us a call anyway, we'd love to hear from you!

Happy New Year!

by John Chablo

Know How To Improve Your Google Quality Score?

In simple terms, Google determines your quality score using the following criteria.

1  Click Through Rate
2  Relevance
3  Landing page

For a more detailed explanation watch the video below.

It's really important to have a good quality score for your keywords, as this determines where and when your ads will show and how much you will pay.

By John Chablo
http://www.criticalmassmarketing.co.uk

Optimise Your Meta Description

By John Chablo

Meta Descriptions – 156 Characters or less – this is your first sales pitch to your customer. 

These should effectively communicate who your company is, what you do, and why the customer should go in to your site. Do not write these for search engines because they take a back seat to the title tags, and they can make you look ridiculous. Which of the following would entice you to enter the website:

Tag 1: Evan’s Shoe Store, walking shoes, dancing shoes, work shoes, sleeping shoes, girl shoes, boy shoes, man shoes, red shoes, blue shoes all shoes, shoes, SELL ALL THE SHOES, shoes…shoes

Tag 2: Evan’s Shoe Store specializes in all footwear types. We have both casual and athletic shoes available, and our friendly staff will help you find the perfect size and style, visit us soon!

Both of these descriptions were 156 characters. One promotes footwear in a professional and effective manner, the other looks like it was written by a pushy door-to-door salesman with Tourettes. A friendly, readable description with a good call to action is key to success.

Extract taken from Evan Wright http://www.sitepronews.com/2013/12/16/10-vital-site-seo-steps/

Should I Use Google AdWords?

Well, should I be using Google adwords? The answer of course, is it depends on what you are trying to achieve.

If you're trying to get a lot of traffic to your website very quickly, then Google adwords can be an extremely useful resource. Once you've set up your account and started it, you can then potentially start getting a massive amount of traffic to your website straight away.

So you've set up your adwords account, and you're achieving loads of impressions and clicks. You got to be happy with that right? Again, it depends how you set up your account, as to whether the impressions and clicks you are getting are truly relevant. 

Are your keywords full of broad match types? If so, you may be wasting a lot of money on gaining clicks that you don't really want. Unfortunately it's very easy for the novice to fall into this trap, as the Google default keyword is set on broad match. So unless you know what you're doing, and use modified broad match, or phrase and exact match, your adwords account could be bleeding money. Your money.

Talk to us. We can set your account up properly. Critical Mass Marketing

By John Chablo
Critical Mass Marketing

Negative Keywords!

You are adding negative keywords to your campaigns, aren't you?

By John Chablo

Critical Mass Marketing

Latest Thinking in Search Engine Optimisation?

Just wanted to add my current thoughts as to the best way to achieve a high Google organic ranking (SEO) for your web site.

Great Natural Content!

Is it really as simple as that? Well, reading through all the latest releases from Google regarding ranking, this seems to be exactly what they are looking for and trying to achieve.

So instead of packing your home page text with the same keyword over and over again, try using synonyms, and in that way your text will appear much more natural. 

Remember as well, SEO takes time - it is not an immediate science, so don't expect to see a difference straight away. But if you follow this advice, Google should, in time, rank you higher! 

By John Chablo
Critical Mass Marketing

Just What Are Google AdWords?

Here's a brief introduction to Google AdWords from Google themselves!

Want to know more about Paid Search Marketing? Need someone to help run your AdWords campaign? Take a look at us here!

By John Chablo
Critical Mass Marketing