Ad Extensions - You Really Do Need To Be Using Them!

Something that puzzles me greatly is the lack of use of ad extensions in Google AdWords.

I mean, why wouldn't you use them?

Google loves them, they get higher click though rates and there's no additional cost for using them!

I particularly like the Sitelinks and Call extensions, as the sitelinks really do fill out your ad and give it much more presence on the page, as well as providing additional links for the searcher to click on. Call extensions are also great, especially in mobile search, as the customer will actually call you directly from the link to ask about the item they are searching for. Result!

So if you are not using Ad Extensions currently, give it a try. Its amazing what you can achieve with Google AdWords!

By John Chablo
Critical Mass Marketing