With AdWords, It's All In The Detail!

I've recently set up a new campaign working with a client in the US, selling discounted tickets for Wet N Wild Water parks in Las Vegas.

So although the actual title for the company is Wet 'N' Wild, you would think that Wet N Wild would have the same impact when selecting your search phrases, wouldn't you?

Well apparently not! Without the 'N', quality scores were down at around 5, which was obviously causing concern, as we generally like to see them around 8-10 so that we get the best positions and cheapest bids.

However, as soon as I modified them to include the apostrophes, the quality scores went straight up to 10. Happy me, happy client!

So although AdWords can seem easy and straightforward to get set up, as with many things, the devil's in the detail!