With marketing, there's no one magical way. You need a mix of methods and systems.
SEO (search engine optimisation) helps you move up the organic (or free) rankings of the search engines, but is notoriously hit and miss, and you can easily lose your position in the rankings through no fault of your own!
PPC (pay per click) is also known as Search Engine Marketing (SEM) or AdWords. This is where your advert is placed in position on the search engines pages using a number of factors such as bid amount, quality score and CTR. If you manage all these factors correctly, your advert can appear right at the top of the first page of Google (or Bing!), and lots of people will click on it, giving your website a massive boost of traffic and qualified leads.
Many people have tried to set up their own AdWords campaigns, but without an in depth knowledge, you can easily fritter away your advertising budget with very little return.
Done correctly, AdWords is an amazingly powerful, immediate and highly targeted form of advertising, with real in depth reporting and analysis.
So don't neglect one or the other. Do both!
No comments:
Post a Comment