SEO - Search Engine Optimisation

Ensure you do the following to get better rankings in the search engines:

• ·         Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."
• ·         Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• ·         Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
• ·         Use keywords to create descriptive, human-friendly URLs.
• ·         Meta Description - a descriptive snippet of your site to users in search results
• ·         Page Titles – use keywords here
• ·         Link to high value web sites
• ·         Create and submit a sitemap, to help search engines crawl your site https://www.xml-sitemaps.com/
• ·         Ensure you have a privacy/cookie policy on site

Set up Google Webmasters – tells you what needs doing on your site

https://www.google.com/webmasters/

Set up Google Analytics – see who is using your site and how.

http://www.google.com/analytics/

Right click on any site! View Page Source to see coding.