By John Chablo
Meta Descriptions – 156 Characters or less – this is your first sales pitch to your customer.
Meta Descriptions – 156 Characters or less – this is your first sales pitch to your customer.
These should effectively communicate who your company is, what you do, and why the customer should go in to your site. Do not write these for search engines because they take a back seat to the title tags, and they can make you look ridiculous. Which of the following would entice you to enter the website:
Tag 1: Evan’s Shoe Store, walking shoes, dancing shoes, work shoes, sleeping shoes, girl shoes, boy shoes, man shoes, red shoes, blue shoes all shoes, shoes, SELL ALL THE SHOES, shoes…shoes
Tag 2: Evan’s Shoe Store specializes in all footwear types. We have both casual and athletic shoes available, and our friendly staff will help you find the perfect size and style, visit us soon!
Both of these descriptions were 156 characters. One promotes footwear in a professional and effective manner, the other looks like it was written by a pushy door-to-door salesman with Tourettes. A friendly, readable description with a good call to action is key to success.
Extract taken from Evan Wright http://www.sitepronews.com/2013/12/16/10-vital-site-seo-steps/
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