So you've just had your company website redesigned, and it looks absolutely brilliant! You've also paid to have the site Search Engine Optimised, in the hope that you will get to the top of the Google search rankings for your most popular keywords.
But even with the best SEO management, getting ranked in Google and other search engines can take quite a while, with no guarantee that you will stay in that elevated position, or even get on the first page.
So what can you do? You want traffic and you want it now!
Well, the most immediate and effective way of getting traffic to your website is to use paid search marketing. This is also sometimes known as pay per click or AdWords, as even though your advert may show thousands of times during the day, you only actually pay when somebody clicks on your advert, and goes through to view your website.
But what's really fantastic about AdWords, is that people are actually searching Google at that moment using the keywords you selected, for exactly the product or service that you are providing! So for instance, if you run a flower shop in Bristol and someone is searching Google for a "flower shop in Bristol", your advertisement featuring your website could be appearing in front of them on the first page of Google! And we all know from using Google ourselves, that the searcher will very rarely go beyond the first page, so it's really important to be in that position.
So if you are serious about beating your competitors and promoting your website, you seriously need to consider using Google AdWords.
By John Chablo
Critical Mass Marketing
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