Tuesday, 21 January 2014

Why You Shouldn't Repeatedly Search For Your Own Ads On Google

Once you have set up your AdWords campaign, you should hold off from repeatedly searching for your ads on Google.


I know that it's good for the ego to see your ads in those top three positions, but let me explain a little further.

Every time you search for your own ad, but don't click on it, this affects your click through rate detrimentally, and hence your quality score, which determines just how much you will pay and what position your ad will appear in on Google search.

However, there is a way in which you can see your ad without harming your quality score. 

If you login to your AdWords account, under the Tools and Analysis tab, you will see Ad Preview and Diagnosis. If you click on this, you will be able to search for all your keywords and to see just where your ads are appearing on the Google search, without harming your click through rate.

By John Chablo
Critical Mass Marketing

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