With AdWords, It's All In The Detail!

I've recently set up a new campaign working with a client in the US, selling discounted tickets for Wet N Wild Water parks in Las Vegas.

So although the actual title for the company is Wet 'N' Wild, you would think that Wet N Wild would have the same impact when selecting your search phrases, wouldn't you?

Well apparently not! Without the 'N', quality scores were down at around 5, which was obviously causing concern, as we generally like to see them around 8-10 so that we get the best positions and cheapest bids.

However, as soon as I modified them to include the apostrophes, the quality scores went straight up to 10. Happy me, happy client!

So although AdWords can seem easy and straightforward to get set up, as with many things, the devil's in the detail!

Getting Your Ad To The Top Position In Google AdWords

Here's a great video from Google explaining exactly how you are charged for your ads and how their position is decided.

As you can see, it's not just a case of having the highest bid. Firstly, your ad needs to be relevant and extended, and your landing page needs to be relevant and easy to use.

As you can see, there's so much more to Google AdWords than just putting in high bids!

Critical Mass Marketing Are Now Official Google Partners!

Take a look at our certification here!

Google AdWords - The Benefits For Your Business

Just a quick reminder for everyone as to exactly why Google AdWords are so important for your business.

• Immediate exposure - unlike SEO, setting up an AdWords campaign can have you bringing in hot new leads from day one.
• Get on the first page of Google search, even in the top slot!
• Controllable - you monitor and control your spend
• Traceable - you can see which adverts and search phrases are working
• Track conversions - see your exact ROI
• Get in front of customers looking to buy and searching for your exact product
• Focussed - Target exact markets and areas
• Only pay when a customer actually clicks on your advert and views your website

Can you say all this about your current advertising?

By John Chablo

Critical Mass Marketing

Special AdWords Summer Offer!

For the month of June, if you are running an existing AdWords account, we are offering to cast our expert eye over it, analyse it and offer suggestions on improving the account settings FREE OF CHARGE!

No obligation, no charge. If we can help optimise your account to get a better click through rate for you, that’s all the satisfaction we need!

We won’t fudge – if it’s set up correctly, we’ll tell you. If we think it could be improved, we’ll tell you.

So if you’ve had your AdWords account running for some time, it might be worth having that summer check, to get it tuned up and running in tip top condition once again.

Call John Chablo on 07968 416132 or email us at info@criticalmassmarketing.co.uk for more details.

We Are Now Bing Certified As Well!

Just passed the Bing exam with flying colours, so we can now rightly say we are Bing Ads Accredited Professionals!

So if you don't like Google for some reason, or you want to make sure you are covering all options with your paid search marketing, we can now set up and optimise your Bing ads as well.

Ad Extensions - You Really Do Need To Be Using Them!

Something that puzzles me greatly is the lack of use of ad extensions in Google AdWords.

I mean, why wouldn't you use them?

Google loves them, they get higher click though rates and there's no additional cost for using them!

I particularly like the Sitelinks and Call extensions, as the sitelinks really do fill out your ad and give it much more presence on the page, as well as providing additional links for the searcher to click on. Call extensions are also great, especially in mobile search, as the customer will actually call you directly from the link to ask about the item they are searching for. Result!

So if you are not using Ad Extensions currently, give it a try. Its amazing what you can achieve with Google AdWords!

By John Chablo
Critical Mass Marketing